Driving sales through improved contact rates

How CLI localisation can help improve sales performance

CLI localisation can make any number appear local to any person, anywhere. Call somebody in Manchester and an 0161 number will show up. If then, from the same phone, you try to reach somebody in Aberdeen, your CLI will begin with 01224, whether the recipients are using mobiles or landlines.

This is a service that Dial Sure provides in order to improve sales companies' contact rates. CLI localisation helps to achieve this because individuals are far more likely to answer a call from a local number which they recognise than a call that displays as 'Withheld' or 'Unknown Number', or one from an 08 number. We can easily see this from independent research that Dial Sure commissioned in September of 2011 amongst 2,000 UK residents:

• 71% said they were either UNLIKELY TO or WOULD NOT answer a call from a withheld or blocked number.
• 66% responded in the same way for calls from 08 numbers.
• 75% said they were either LIKELY TO or WOULD answer a call from a LOCAL geographic number.

It is clear, therefore, that centres calling individuals to sell their products would be hugely benefited by using CLI localisation, experiencing far higher contact rates. Once the individual had picked up the phone, the trained sales staff would have the chance to sell their product, which would drive sales. As more and more people answer, more and more successful sales are carried out and the companies' profits increase.

And not only will contact rates be improved, but the customers will have a better experience, due to the fact that they feel the caller is local to them. The customer's confidence is also improved and they are much more likely to buy the product.

Undeniably, CLI localisation is extremely beneficial to companies, and increases contact rates and therefore sales rates and profits.

Contact us for further information